The Cholula difference is all in its exclusive blend of piquin and arbol peppers, ground into a delicate pepper paste then combined with signature seasonings and natural ingredients. The result is a flavorful hot sauce with a balanced heat for which it is fondly referred to as "The Flavorful Fire". Cholula amazingly enhances the flavor in a broad range of all your favorite foods - from eggs, omelets and hash browns to soups, dips, sauces, pizza, appetizers, entrees, and Bloody Marys (or Bloody Marias!) and even popcorn! Cholula's finely balanced heat makes your favorite foods more festive without masking the food's flavor.